Real Sure brand identity
Brand identity created for Real Sure, a program pioneered by the Home Partners of America to add a layer of financial certainty to the home selling process.
Allowing home owners to begin the selling process with a cash offer already on the table as they began to test the market.
Yes we pitched the activation as a Cash Offer Ice Cream Truck.
A little behind-the-scenes. They changed the name slightly mid-project.
Agency: Mechanica
Creative Directors: Jim Garaventi, Libby DeLana
